Press Kit

Everything you need to cover flower pricing in America — data, story angles, expert sources, and embeddable assets.

📊 Valentine's Data (CSV) 217 cities, 2026 📊 Mother's Day Data (CSV) 217 cities, 2026 { } All Data (JSON) API-ready format 🎨 Graphics & Logos High-res assets

Story Angles

Pre-researched hooks for your coverage

1

The Generosity Index™

Human interest + local angle

Which cities spend the most on flowers relative to their income? Our income-adjusted scoring reveals surprising winners — it's not always the expensive coastal cities where partners are most generous.

Sample Headlines

  • "Oklahoma City partners outspend San Francisco when it comes to romance"
  • "The most generous cities for Valentine's Day aren't where you'd expect"
  • "Midwestern cities top the 'romantic generosity' rankings"
2

The Rose Price Map

Visual + consumer service

Why do roses cost twice as much in some cities? Explore geographic pricing variations and what drives them — from real estate costs to local competition to supply chain logistics.

Sample Headlines

  • "A dozen roses in Manhattan costs $95 — drive 30 miles and pay $68"
  • "The most and least expensive cities to buy Valentine's flowers"
  • "Why your roses cost more: the geography of flower pricing"
3

Regional Rivalries

Local competition angle

Head-to-head comparisons between neighboring cities drive engagement. Dallas vs Houston, LA vs San Diego, Boston vs New York — who's more romantic, and who pays more?

Sample Headlines

  • "Houston partners outspend Dallas by $12 per bouquet"
  • "The Texas flower price showdown: where romance costs more"
  • "Battle of the coasts: LA vs NYC Valentine's spending"
4

Fastest-Rising Markets

Economic / inflation angle

Which cities saw the biggest year-over-year price increases? Track flower inflation by metro area and understand what's driving costs up in specific markets.

Sample Headlines

  • "Valentine's flowers up 34% in Austin — fastest rise of any major city"
  • "Flower prices outpace inflation in these 10 cities"
  • "Where your Valentine's budget buys less than last year"
5

Budget Stretcher Guide

Consumer service

What does $50 buy you in different cities? Compare purchasing power across markets and help readers get more bang for their buck this Valentine's Day.

Sample Headlines

  • "What $50 buys: 6 roses in NYC vs a full dozen in Phoenix"
  • "How to get more flowers for your Valentine's budget"
  • "The cities where your flower dollar goes furthest"
6

Local Florist Perspective

Small business / human interest

We can connect you with local florists in 50+ markets for quotes, insights on buying trends, and the human story behind the data.

Sample Headlines

  • "What local florists wish you knew about Valentine's Day"
  • "Behind the counter: A florist's busiest week of the year"
  • "Why your local flower shop charges what they do"

Expert Sources

Local voices for your story

We can connect journalists with florists in 50+ US cities for local perspective, quotes, and insights. Contact us with your market and deadline.

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Regional Florists

50+ markets available

Local pricing Trends Consumer behavior
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Research Team

Flower Index Data

Methodology Data analysis Market trends
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Industry Veterans

20+ years experience

Industry history Supply chain Business insights

Need something specific?

Whether you need custom data pulls, expert sources in a specific market, or embargoed access to upcoming releases — we're here to help.

📧 press@flowerindexdata.com