Compare rose prices, bouquet costs, and romantic spending across 217 US cities. Real pricing from real local florists.
Story Angles for Press
Which cities spend the most relative to their income? Rank romantic generosity when controlling for cost of living.
Geographic pricing variations across regions. Why do roses cost twice as much in some cities?
Compare neighboring cities head-to-head. Dallas vs Houston, LA vs San Diego, Chicago vs Detroit.
Which cities saw the biggest year-over-year price increases? Track inflation by metro area.
Compare what $50 buys you in different cities. Stretch your romantic dollar further.
Expert sources in every major market. Connect journalists with local florists for quotes.
2026 Rankings
| Rank | City | Dozen Roses | YoY Change | Generosity Score | |
|---|---|---|---|---|---|
| 1 | New YorkNY | $95.00 | ↑ 18% |
65
|
View → |
| 2 | San FranciscoCA | $92.00 | ↑ 22% |
58
|
View → |
| 3 | Los AngelesCA | $88.00 | ↑ 20% |
62
|
View → |
| 4 | MiamiFL | $85.00 | ↑ 25% |
78
|
View → |
| 5 | BostonMA | $84.00 | ↑ 19% |
60
|
View → |
| 6 | ChicagoIL | $82.00 | ↑ 21% |
72
|
View → |
| 7 | PhoenixAZ | $72.00 | ↑ 28% |
82
|
View → |
| 8 | HoustonTX | $70.00 | ↑ 24% |
85
|
View → |
| 9 | DallasTX | $68.00 | ↑ 22% |
80
|
View → |
| 10 | AtlantaGA | $65.00 | ↑ 20% |
88
|
View → |
The Valentine's Day Flower Index is built on real pricing from actual local florists — not wire services, not online-only retailers, not wholesale prices.
We survey over 500 independent florists across 217 US cities to create the most accurate picture of what consumers actually pay for Valentine's flowers.
We built this index to be cited. All data is freely available for editorial use with attribution to Flower Index Data.
Our press kit includes embargoed data releases, embeddable graphics, and access to local florist sources for quotes in your market.